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Upcoming Events

San Francisco
San Francisco

Featuring front-end ingredients, UX recipes and nothing but practical beats from the hidden corners of the web. Only practical, real-life techniques and recipes you can learn from and apply in your job straight away!

What’s a SmashingConf like? We’ve prepared a little elevator speech with photos and videos from past events. Also, here’s a Convince Your Boss PDF (1.1 Mb) to convince you-know-who to send you to the event. Obviously.

Get Tickets ↓

Get 10% off all tickets with your Smashing Membership.

The Speakers

  • Tim Kadlec
    Once More, With Feeling
  • Sarah Drasner
    Innovative SVG Animations
  • Jessica Svendsen
    Designing for Display
  • Tin Kadoic
    Taking Responsive a Step Further
  • Erika Hall
    Beyond Measure
  • Laura Elizabeth
    Selling Design Systems
  • Jason Grigsby
    Why You Should Build A Progressive Web App Now
  • Christian Holst
    Conversion Rate Optimization Techniques in eCommerce
  • Marcy Sutton
    The Links vs Buttons Showdown
  • Nadieh Bremer
    Hacking The Visual Norm
  • Mark Robbins
    CSS and Interactive Email
  • Nathan Curtis
    Scalable Design Systems

Event Schedule

Day 1
  • Doors Open
  • Welcome and Introduction
  • Denys M. Mishunov

    Denys M. Mishunov will speak on

    Debugger; For Developers

    What’s common for Meryl Streep, Henry Ford and Albert Einstein? All of them suffered from different problems in their professional lives despite their success. This talk is not about development. Instead of code, this inspirational and motivational talk will set debugger on ourselves as humans to analyse the bugs most of us face in our day-to-day jobs as developers. Among others we will be talking about: Perfectionism Imposter syndrome Burnout But these are not limited to developers and are applicable to much wider audience. It will be about psychology, neuroscience, work-life balance, work quality and… us

  • Laura Elizabeth

    Laura Elizabeth will speak on

    Selling Design Systems

    The battle between designer and developer has often been written about. An oversimplified conclusion to these posts would be to empathise and learn the basics of the other’s craft. This is great advice but not very practical. Pattern Libraries (or style guides) not only help the developer implement the designer’s work more easily, they also force the designer to think about how their work is going to be used in the web. Pattern Libraries could very well be the end of the war between the two disciplines. This talk will outline not only the why of the Pattern Library but also (and crucially) the how.

  • Coffee & Snacks
  • Mark Robbins

    Mark Robbins will speak on

    CSS and Interactive Email

    Email has often been overlooked as simplistic, outdated and limited but with modern webkit based email clients accounting for over 60% of opens the possibilities have really opened up. The new age of email is a fully interactive experience based in modern CSS (with a solid fallback for Outlook).

  • Nadieh Bremer

    Nadieh Bremer will speak on

    Hacking The Visual Norm

    There are so many visualization tools out there today, most with a pre-made set of charts. But trying to wrangle your data to fit (uncomfortably) into the default charts is not the right mindset. Adjust the visual to your data, not the other way around. You don't necessarily have to be a code wizard to let your creativity run free. Even with the defaults, you can become creative by using them in a different way, combining layouts or chart types to create something new, or even changing small pieces of code from existing visualization frameworks.

  • Lunch
  • Nathan Curtis

    Nathan Curtis will speak on

    Beyond the Toolkit: Spreading a System Across People & Products

    A design system is made up of parts: visual style, UI components, code, editorial, and often more. We know how to design, build, deliver them is like any other digital product development process. And there’s the rub: your system is a product in and of itself, applied to an enterprise’s ecosystem of other products built by autonomous teams of designers and developers.

  • Marcy Sutton

    Marcy Sutton will speak on

    What’s the Deal With Testing?

    "Software testing? I don’t get it at all.” There was a time when I felt that way, too, but something changed in my career as a web developer, and now I can’t do my job without testing. When should you write tests and when you can get away without them? We’ll cover coding techniques as well as motivations for testing to work better with teams and give ourselves some peace of mind.

  • Coffee Break
  • Christian Holst

    Christian Holst will speak on

    Conversion Rate Optimization Techniques in eCommerce

    In this talk, Christian will be sharing practical insights into conversion rates optimization in eCommerce projects. You'll walk out with a bag full of actionable insights that you can apply to your projects right away to generate more revenue from every user visit.

  • Jason Grigsby

    Jason Grigsby will speak on

    Why You Should Build A Progressive Web App Now

    There’s been a lot of discussion about how to build a progressive web app but not a lot of discussion about why businesses should invest in them. Better user experience, faster performance, more engagement—Jason Grigsby explains why progressive web apps are no-brainers for most websites.

Day 2
  • Doors Open
  • Welcome
  • And so the mystery begins...
  • Erika Hall

    Erika Hall will speak on

    Beyond Measure

    Site analytics. The quantified self. Big data. We can track, measure, and store more than ever before. This is naturally exciting to designers and technologists who want to make better informed decisions. But more data doesn’t necessarily create more meaning, and might even make it harder to see what matters. Human experience does not reduce to an engineering problem and what we can’t count still counts in an increasingly quantified world.

  • Coffee & Snacks
  • Tin Kadoic

    Tin Kadoic will speak on

    Taking Responsive a Step Further

    More and more, we think about responsive design beyond just RWD. The future of interactions is being redefined each day with new devices, emerging ecosystems and unplanned user flows. Could responsive design be perceived as intelligent? Should our daily tools act (and feel) smarter? Is it too much to ask for designers and developers to go that extra mile, and minimize the friction that is often created by poor interactions, integrations and experiences. Now that we are designing with screen sizes and aspect ratios in mind, we should go a step further and plan strategically to utilize the device data that’s already collected and available. Tin's talk provides case studies of where intelligent design with fewer features has had a great impact. In this session you'll expand your definition of responsive beyond RWD, rethink how you design and develop responsive software, see examples of how intelligent design can improve industry-leading applications, see how you can include Smart First approach into your UX and UI processes.

  • Jessica Svendsen

    Jessica Svendsen will speak on

    Designing for Display

    Display design requires arresting attention, whether in a mobile feed or a street billboard. Demanding an audience’s attention in an age of distraction requires a design approach that isn’t expected or safe, but unpredictable and new. This talk will cover multiple projects, ranging from brand identity to conceptual proposals, from literary analysis to experimental typography. Together, these projects present a method of re-introducing unpredictability in design.

  • Lunch
  • Sarah Drasner

    Sarah Drasner will speak on

    Storytelling in the Age of JavaScript

    Many of us are telling stories on the web- whether it be expressing concepts with data visualization, the story of how our product works, or simply writing good documentation. JavaScript is insanely powerful for gradually revealing information through animation, manipulating graphics with SVG, Canvas, and WebGL, or allowing users to guide themselves through interaction. In this talk, we’ll explore how our minds work on the web and how JavaScript can reach to new heights of composing experiences that attach to our limbic system and captivate us. We’ll dive deep into some of the how’s about these type of implementations and create live demos that bring these concepts to life.

  • Rachel Andrew

    Rachel Andrew will speak on

    Laying Out The Future With Grid And Flexbox

    With CSS Grid Layout landing in browsers, it is time to get to grips with this new layout system and discover how CSS Grid Layout works alongside Flexbox and the Box Alignment module to bring real layout to the web for the first time. In this talk you’ll learn the basics of Grid Layout and how it fits with existing layout methods such as Flexbox. You’ll also discover how these new standards get into browsers and how CSS itself has evolved to give you a way to support older browsers while taking advantage of these new specifications.

  • Coffee Break
  • Tim Kadlec

    Tim Kadlec will speak on

    Once More, With Feeling

    As an industry, we’re starting to recognize that what really matters for performance is how fast the experience feels. While this seems like a relatively minor revelation, in reality it requires a significant shift in the way we approach speed online: everything from the way we measure to the optimizations we use. Let’s look at how to reframe performance on the web, and what techniques and technologies are out there to help us create experiences that feel fast and frictionless.

  • Closing Remarks
  • Photowalk, meet outside the entrance

Workshops

  • Christian Holst

    Christian Holst will run

    Hands-on Checkout Optimization Workshop

    Full-day workshop • April 3rd



    In this full day checkout optimization workshop Christian Holst, research director at the Baymard Institute, will share their newest checkout usability test findings, uncovered during the past 7 years of large-scale testing of e-commerce sites and from working with clients like Etsy, Office Depot, Sears, Kohl’s, Nike, John Lewis, Carnival, T-mobile, Overstock.com, The North Face, etc.

    In the 4 workshop modules we will be working through all core aspects of the checkout flow; from shopping cart to order “Thank You” page.

  • Nathan Curtis

    Nathan Curtis will run

    Scalable Design Systems

    The role of design with large organizations is expanding, spreading across product teams and influencing decision-making at higher and higher levels. This scale makes it increasingly challenging to align designers and product teams to deliver cohesive, consistent experiences across a customer journey.

  • Vitaly Friedman

    Vitaly Friedman will run

    New Front-End Adventures in Responsive Design

    With HTTP/2, Service Workers, Responsive Images, Flexbox, CSS Grid, SVG, WAI-ARIA roles and Font Loading API now available in browsers, we all are still trying to figure out just the right strategy for designing and buildings responsive websites efficiently. We want to use all of these technologies and smart processes like atomic design, but how can we use them efficiently, and how do we achieve it within a reasonable amount of time?

  • Tim Kadlec

    Tim Kadlec will run

    Building Performant Websites

    Performance is a critical consideration for online experiences. We don’t stand still on the web. We click links, we expand menus, we move from page to page — we are constantly having our experiences shaped by how quickly each of these interactions takes place.

Locations

Conference

Palace of Fine Arts

3301 Lyon Street
San Francisco
CA, 94123

Our conference venue, the Palace of Fine Arts, is located on Marina District on 3301 Lyon Street, near the Golden Gate Bridge waterfront. The area is one of San Francisco’s most beautiful areas, with breathtaking views of the bridge and Alcatraz Island. Parking spots are limited (ca. 80 spots), so we definitely recommend public transportation or coming by a Lyft, taxi, Sidecar, Uber and Carma. For any questions, please don’t hesitate to reach out to Amanda — she’ll make sure to assist you with any questions.

Workshops

SF State University — Downtown Campus

Westfield San Francisco Centre 835 Market Street, 6th Floor

The Downtown Campus of San Francisco State University is unlike any campus we’ve seen before. This unique campus takes place on the 6th floor of the Westfield San Francsico Centre, with all classrooms configured around a vertical glass-enclosed atrium that offers wonderful views in all directions from the historic sky-lit dome, across to adjoining classrooms and below to shopping activity.

Why Should You Attend?

Pretty much because of the value SmashingConf will provide. We’ll explore how designers and developers work, design and build and how they approach problems strategically. Think of it as a playbook with handy rules of thumb for your next projects: it can’t get more practical than this.

Take a look at some of the videos from previous events, and check out some of the photos—The Smashing community is truly smashing, fun, inclusive and a delight to be a part of!

Watch SmashingConf Videos
Registration at SmashingConf SmashingConf Cody look-alike attendee SmashingConf attendees cheering SmashingConf attendee on the Smashing couch SmashingConf attendees with the chocolate fountain Una Kravets in Lego land I heart this Lego SmashingConf attendees using an iMac SmashingConf attendees building with Lego

Conference photos by our good friend Marc Thiele.




Convince your boss (PDF)
“8 reasons why you should send your incredibly hard-working, deserving employee to the SmashingConf” (PDF). Quite self-explanatory, really.

Need to convince your manager to send you to the SmashingConf? No worries, we’ve got your back! We prepared a neat Convince Your Boss (PDF) (0.15 Mb) that you can use to convince your colleagues, friends, neighbors and total strangers to join you or send you to the event. We know that you will not be disappointed. Still not good enough? Well, tweet us @smashingconf and we’ll help you out — we can be quite convincing, too, you know!

Download the PDF

Get Your Ticket!

Hurry up: we have only 274 tickets left and just 50 early bird tickets.
We reserved 20 student tickets, too — just send your ID to Mariona.
(Ah, tickets are cheaper with a Smashing Membership, you know.)

Conference Tickets

  • Conference Ticket Early Bird
    549
    Sold Out
  • Conference + Workshop Ticket Save $100
    998
    Sold Out
  • Conference Ticket Regular Ticket
    599
    Sold Out

Workshop Tickets

  • 499
  • Scalable Design Systems With Nathan Curtis
    499
  • 499
  • 499

Workshop Tickets

  • 499
  • 499
  • Advanced SVG Animation With Sarah Drasner
    499
  • 499

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