Not everything that’s round and stands out is considered to be a button. In this article, Vadim explains how you can create a proper interactive button for your users — one that shouldn’t be confused for anything else.
Read more…
It’s important to understand that all decisions involve emotions. In this article, Susan Weinschenk explains how you can make your users feel confident of their decisions and why it’s a bad idea to provide more than four options to choose from.
Read more…
Given the way our brains work, there are things you can do that will grab your user’s visual attention. In this article, Susan Weinschenk explains how the visual cortex of our brains plays a vital role in controlling our behavior.
Read more…
An old cliché says that “may you get everything you wish for” makes for a particularly insidious curse. With Edge soon making the switch to Chrome’s rendering engine — well, for better or worse, a bitter wish is coming true.
Read more…
It’s not just micro-moment design problems that can cause trouble. Designers often spend a lot of time on macro design issues, and sometimes less so on critical micro-moment design issues. That might be a mistake. Macro design issues can result in massive UX problems, too. In this article, Susan Weinschenk will take a closer look at how to avoid such failures and why they are critical to the UX success of any product.
Read more…
A 404 page should do more than apologize for poor navigation on behalf of your website. There are some 404 pages that go above and beyond. Rather than the stark white of a standard 404 error page, these pages take an opportunity to speak to users in a more personal tone. Excellent 404 pages are exactly like getting an unexpected treat from a friendly face. In this article, Shelby Rogers will show you why making an effort with a 404 page could better your website’s chances of people coming back despite the inconvenience, and how to track those errors to reduce how often people see it.
Read more…
The mobile web is a booming place right now, which means web designers are spending lots of time trying to figure out how to win over this particular class of users. One way not to do that? Dark patterns. While your company may get some superficial and short-term gains in the process, nothing good will come from it in the long-run.
Read more…
Many of us are taught to make sure our sites can be used via keyboard. Why is that, and what is it like in practice? Chris Ashton did an experiment to find out. He hopes to raise the profile of difficulties faced by real people, which are avoidable if we design and develop in a way that is sympathetic to their needs. Chris used the web for a day without JavaScript. Today, he forces himself to navigate the web using just his keyboard.
Read more…
In times when everything is generic, how do we stand out without spending too much time and resources on elaborate art direction? Let’s explore a strategic guide for bringing back personality to the web, in regular real-life projects.
Read more…
From campfires to books to advertisements to film, stories have a power over us that no other human invention can wield. They calm us, thrill us, enthrall us and send us running back to the box office for another hit. If we consider story structure as we look at user interactions, there are lots of ways we can put ourselves in the user’s shoes and optimize their experience, providing support exactly when they need it. In this article, John Rhea brings you some techniques.
Read more…