CategoryProduct Strategy

June 24, 2021 — In the dynamic and unpredictable environments in which we work, even the most carefully crafted solutions can have a short shelf life. When we accept that our work is impermanent and our problem-solving abilities are limited, our goal can shift from delivering full solutions to developing tools that empower our users to adaptively design for themselves. Read more…

May 7, 2021 — How do you organize your Google Drive assets? How do you name your Dropbox Paper documents? How do you deal with comments? Let’s get it right. Read more…

March 30, 2021 — In this article, Michael Rispoli explains how he evaluated the decision of whether or not to adopt a serverless database for client projects. This decision will focus on three lenses: the functional aspects of the technology, the developer experience, and the business ramifications of adoption. Read more…

February 26, 2021 — Trust is at the heart of a long-term strategy of any product. There are many ways to earn it, and even more ways to lose it. In this article, we’ll go through how you, as a product designer, can make sure your product nurtures and retains trust throughout every touchpoint. To do that, we’ll be borrowing some of the tricks marketers and product people have up their sleeves. Read more…

September 28, 2020 — By designing digital product pages for smartphone users who are in that early discovery and research phase, your clients can make more money off of their products. Today, we’ll look at how this is done. Read more…

August 25, 2020 — Customer needs should be one of the primary considerations when designing a website or landing page. Read more…

August 12, 2020 — Google knows exactly what consumers want and it has designed simple, intuitive, and useful solutions for them. This article explains why it’s a company whose product features you should be mirroring. Read more…

May 29, 2020 — This article equips you with some of the tools you will need to run high quality, reliable studies that have a real impact on design and product decisions. Read more…

November 11, 2019 — When it comes to putting our visitors on the spot, giving them too many options hurts their decision-making ability along with how they feel about the experience as a whole. Read more…

October 1, 2019 — Design is increasingly becoming more complex. Design processes require having a tight cross-functional collaboration between all teams involved in the creation of the product. Having a shared design language empowers teams to collaborate more effectively. That’s why many companies invest in design systems. But how can we ensure that a design system actually works for a product you’re working on and improves your team’s productivity? Read more…