Data tells us that there are more mobile than desktop web visits. However, mobile conversion rates are still lagging behind those on desktop. As more mobile visitors flock to your website, every step leading to conversion needs to be optimized for convenience, speed and security. If your checkout is not adeptly designed to mobile users’ specific needs and expectations, you’re going to find that those conversion rates drop or shift back to desktop. In this article, Suzanne Scacca will dig into why your mobile visitors are willing to ditch their purchases altogether.
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Pop-ups still play a vital role in signing up more email subscribers and converting more customers from mobile devices. But, as with anything else, you need to play by Google’s rules and always think about how your decisions will affect your users’ experience. But, are mobile pop-ups dying, or will they simply undergo another adaptation? In this article, Suzanne Scacca will show you what the research says.
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As technologies improve and design techniques evolve, improvements in digital design are inevitable. What is truly impressive, however, is how we are now able to use design to tell a story. As attention spans shorten and visitors just want to get to the good stuff on a website, designers have to get more creative in how they communicate their website’s “story.” In this article, Suzanne Scacca suggests techniques that can be used in web design.
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The difference between a good app and a bad app is usually the quality of its user experience (UX). The average US user spends 5 hours per day on mobile. The vast majority of that time is spent in apps and on websites. So, there are many things to consider when designing for mobile. Today, Nick Babich brings you a detailed guide will help you get rid of that headache when building apps.
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Air quality is a serious and complicated issue. It’s not as easy to understand as the weather. However, by creating a variety of quick iterative prototypes — regardless of how fake — Geof Crowl was able to find straightforward answers to design and program my iOS app Air Lookout.
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Making improvements to your mobile app’s design isn’t necessarily the easiest of tasks. In this article, Suzanne Scacca explains the six key ways in which dating app developers successfully use design to create an engaging and addictive experience for their users. Dating apps often get a bad rap for turning the dating scene into something superficial, mechanical and impersonal. Log in through Facebook. Swipe left. Swipe right. While it’s easy to write off these apps as fun little diversions for people trying to find love, they’re actually quite successful. So, what’s their secret?
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Building a mobile app usually costs a lot of money and takes months to launch. Well, there’s a fast and more simple way to create your own native app. In this article, Nick Babich explains how you can use Dropsource (a free visual platform for building mobile apps) by creating an Android app for a chain of restaurants.
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Understand your audience and purpose. Try employing mobile usability testing to better understand your visitors’ needs. Have one big idea per screen. Put content under properly labeled display elements, instead of on secondary pages. Maximize mobile capabilities. In this article, Alex Jasin covers five mobile interface myths that you’ve probably been sold on (and why that might be a bad thing). Remember: Test, test, test. And then test again.
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Middle Eastern countries require design that is suitable to their language standards, making a serious adaptation process very important. Given that most languages spoken in the Middle East are written and read from right to left, developers often face a range of problems when creating products in those languages. In this article, Robert Dodis & Yvette Mosiichuk will show you some tips which if you follow closely, you should be able to navigate the challenging waters of RTL development and deliver a functional, user-friendly result.
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Developing for macOS using Swift has a lot more in common with iOS development than you realize. To prove this, Marc Vandehey will walk you through building a simple screen-annotation application. Once completed, you will realize how easy it is to build applications for macOS. This app is pretty short and sweet, but you will learn a few things. By the end of this article, you will become an Apple developer. Congratulations, and happy programming!
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