CategoryE-Commerce

July 9, 2020 — There was a time when marketers used things like urgency, scarcity and FOMO to drive online shoppers to a sale. But scare tactics can actually hurt a brand’s relationships with customers. By their very nature, we run into similar problems with shipping and inventory alerts. That said, there are ways that web designers can keep panic and frustration from seeping into the shopper’s experience. Read more…

December 6, 2019 — Every website or PWA you build should automate as much prospecting and selling as possible. The only thing is that visitors enter websites with various mindsets, depending on which part of the buying stage they’re at. This means that you can’t just take every person who enters the site through the same path. You have to design a custom sales funnel (or pathway) for each kind of buyer. Here’s what you need to keep in mind. Read more…

November 21, 2019 — What if we removed “fear” from the “fear of missing out” and put the good parts of this marketing strategy to use in web and app design? This article unpacks four ways you can use (F)OMO when designing digital experiences. Read more…

August 26, 2019 — This tutorial will show you how to harness the power of HTML5 web storage by creating a shopping cart step-by-step. What you learn from this tutorial can easily be applied to other site features that may not require database storage and more. Read more…

September 3, 2018 — The 2017 holiday season proved — once again — that e-commerce has become a major part of consumers’ shopping habits. This guide will take a closer look at the role mobile websites played in sales from that time period and how to use that data to prepare your website for the 2018 holiday season. Read more…

August 28, 2018 — Users can be hesitant to fill out forms. That is why it is our goal as designers to make the process of filling out a form as easy as possible. In this article, I’ll share a number of practical techniques that are bound to help you design effective forms. Read more…

April 20, 2018 — Data tells us that there are more mobile than desktop web visits. However, mobile conversion rates are still lagging behind those on desktop. This article will dig into why your mobile visitors are willing to ditch their purchases altogether. Read more…

January 29, 2018 — Offboarding is something users come into contact with every time they complete an online transaction. Learn about the benefits offboarding can bring to your company and how to apply it in such a way that it is a good experience for all users. Read more…

January 2, 2018 — The W3C Working Group has been busy developing new standards to help make online payments much easier. In this article, Peter O’Shaughnessy provides you with the latest updates and explores the API with a basic example. Read more…

August 15, 2017 — For a price tag that meets a certain threshold or if we are particularly invested in the quality of a product, we want to be absolutely certain that we are making the right choice and are getting a good product for a good price. That’s where a feature comparison table makes all the difference. Read more…