Steve Jobs stated once that the “design is not just what it looks like and feels like. Design is how it works.” While this statement has proven to be crucial over thousands of years, one shouldn’t misinterpret it by emphasizing the functionality despite the design. When it comes to product design, the significance of aesthetics of a given device, the way its design looks and feels, determines the choice of the customer once the functionalities of multiple devices are more or less similar. If supported by sound user interface and a well-tested, clean implementation, innovative design solutions can drastically enhance the user experience.
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