CategoryContent Strategy

August 22, 2014 — Jon Bernbach is a user experience (UX) and user interface (UI) designer of mobile and web applications. In a way, like a teacher, he needs to present information in an easily understandable way to new visitors. He needs to consider how his students (end users) consume the information that he provides. So, reflection on his high-school experience serves a purpose (aside from painful fashion memories). Read more…

May 2, 2014 — Originally released in 2007, the BBC’s Programmes website now has pages for over 1.6 million episodes, but that’s barely half of the story. Surrounding those episodes is a wealth of content, including clips, galleries, character profiles and much more, plus Programme’s newly responsive home pages. This article is a case study of the responsive rebuild of the BBC’s Programmes pages, and it actually begins back in 2007, at the conception of the project. Read more…

February 27, 2014 — iframe is one of the few HTML elements that don’t play nice with responsive layouts. You may need to use it when embedding content from external sources such as YouTube, so in this article, Rachel McCollin will show you how to make embedded content responsive using CSS. For those occasions when non-coders will be embedding video on your website and you don’t want to rely on them adding extra markup, she’ll also look at a solution that uses JavaScript instead of CSS. Read more…

February 10, 2014 — There are so many options for running an online course, and all of them seem slightly confusing or time-intensive to set up! Using the method outlined below, Paul Jarvis created a self-paced email course that had over 1,000 registrations in the first 24 hours, and almost 2,500 in the first week. There are other ways to do this using MailChimp, such as triggering the completion of a course with a URL, but this is how he did it. Read more…

January 14, 2014 — 92,000 new articles are posted online every day. Companies are spending billions on content marketing to enhance credibility and build brand awareness. Google has always tried to reward great content with high rankings, but today, thanks to improvements in its algorithm, Google is better able to actually do it. Read more…

December 16, 2013 — When a group wants to generate ideas, you assemble, spell out the basic ground rules for brainstorming and then have people yell out ideas one at a time. It’s a method chosen for ideation, but it is fraught with problems. Brainwriting is an easy alternative or a complement to face-to-face brainstorming, and it often yields more ideas in less time than traditional group brainstorming. In this article Chauncey Wilson will talk about this method! Read more…

August 14, 2013 — What’s the point in creating a beautiful, valuable app if no one knows about it? Today we’ll focus on how to get a head start with email marketing by wrangling testers, staying in touch with users and successfully building hype for your app. Then, we’ll move on to how to announce the launch and measure results. While this article isn’t heavy on coding and development, you’ll find an assortment of practical suggestions that you can apply to your projects. Read more…

June 26, 2013 — Jeff Eaton works with media, publishing and enterprise clients. Those businesses produce so much content and manage so many publishing channels that keeping presentation and design-specific markup out of their content is an absolute requirement. Unfortunately, this doesn’t mean that editors and writers are content with rigid, predictable designs for the material they publish, and this is where many well-intentioned content models break down. In this article, Jeff will share five techniques he used on recent projects to solve these problems. Read more…

April 29, 2013 — Content knowledge isn’t just about ditching lorem ipsum in a couple of comps. When you take the time to understand the content that already exists, not only will you be able to ensure that it’s supported in the new design, but you’ll actually make the entire design stronger because you’ll have realistic scenarios to design with and for. Today, we’re going to make existing content work for you, not against you. Read more…

April 8, 2013 — What can we do to make our email more engaging? People are exceedingly good at ignoring emails. Even Gmail and Hotmail are helping us ignore them by providing smart inboxes that sort incoming messages. However we’ll happily read messages from families, friends or complete strangers. Why? Because these emails are full of personality. Read more…