Does the word “influencer” make you cringe? This article aims to show you some of the tricks most digital influencers use to establish authority through design.
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A lead capture page greatly differs from a traditional web page in a number of ways. Put that lead generating page on mobile and you’ll see those differences expand and even test the limits of what you thought was possible for mobile. Today, we’re going to look at some tips for utilizing those differences to improve how well your lead capture pages convert on mobile.
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As Gen Z gets older, your clients are going to need you to design their websites in a way that appeals to their specific demands. This guide will show you how to do that.
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In this mobile-first world, there is no such thing as designing a website near-perfectly the first time around. While we know that more experiences with websites begin on mobile, converting those users continues to be problematic. With proper A/B testing for mobile-first experiences, however, you can change that outcome for your clients.
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Good performance is critical to delivering a good user experience, and iOS users often have high expectations of their apps. A slow and unresponsive app might make users give up on using your app or, worse, leave a bad rating.
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You’ve proven your expertise in designing mobile-first websites for clients. It might be time you made a move into designing mobile-first marketing campaigns for them as well. This guide explains how to do just that.
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A search bar isn’t some throwaway design element. When your app promises a speedy and convenient experience to its users, a search bar can cut down on the time they have to spend inside it. So, as you work on creating better experiences for your mobile app users, spend some time thinking about the design of your app’s search bar. Things like placement, hint text, and the way search results are displayed contribute to how users engage with search as well as your app as a whole.
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Give yourself a break in 2019. There’s no need to master new design techniques; most of what was on trend this year is going to stay on trend next year. Instead, think about ways in which you can clean up your clients’ mobile websites and set a better standard for mobile-first design going forward. In this article, Suzanne Scacca is going to talk about the mobile design elements we’ve held onto for a little too long and what you should do about them going forward.
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Ever since Pokémon Go brought augmented reality into consumers’ line of sight, marketers and developers have been looking for a way to hone AR’s power for their own purposes. If there ever was a time to jump on this game-changing bandwagon, it’s now. AR provides spatial and facial mapping technologies that will not only delight your users, but will improve the overall experience of interacting with your app’s brand. In this post Suzanne Scacca will provide you with examples of what’s being done in the AR space now and hopefully inspire your own efforts to bring this game-changing tech to your mobile app in the near future.
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It’s an exciting time when your mobile app is ready to launch, but be careful. No matter how high you see those app store downloads go, don’t go rushing to celebrate just yet. There’s a more meaningful metric you should be paying attention to in order to determine the success of your app, and that’s the mobile app retention rate. Suzanne Scacca will explore what a good retention rate looks like for mobile apps. Let’s start with the basics.
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