In this article, Alon Even will go over the importance of using visual mobile analytics to measure the user experience from day one, as well as provide examples and other insights, so that you can optimize your onboarding experience and increase your app’s retention rate. He will provide you with knowledge that you can apply to your own mobile app exploits, whether you are a developer or a mobile app publisher. While there is no magic bullet for creating a perfect onboarding experience, remaining focused and committed to monitoring your onboarding experience will get you further than any other strategy.
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In this article, James Rosewell outlines common challenges and how to configure Google’s new Universal Analytics to efficiently overcome them, using features such as custom dimensions, enhanced link tracking and server-side data feeds. Universal Analytics is a powerful tool, and it is prepared for a world in which designers get a single report of all interactions, including for websites, native applications and real-world events. Happy analyzing!
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A diagnostic can be done during design and development to ensure that the mobile website or app adheres to best practices and guidelines. It also serves as a great starting point for a redesign to identify particular opportunities for improvement. In this article, Lyndon Cerejo will describe a process you can follow to evaluate a mobile UX, be it for an app or a website accessed on a mobile device. Alongside the explanation of each step, you’ll illustrate the step using the United States Postal Service as an unwitting real-world example.
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In this article, Patrick Rudolph provides many hints, code snippets and lessons learned on how to build great hybrid mobile apps. He’ll briefly introduce hybrid mobile app development, including its benefits and drawbacks. Then, Patrick will share lessons he has learned from over two years of developing Hojoki and CatchApp, both of which run natively on major mobile platforms and were built with HTML, CSS and JavaScript. Finally, you’ll review the most prominent tools to wrap code in a native app.
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With the display of the iPhone 6 Plus being even more detailed than that of the iPhone 4, we will need to provide 3x assets. The numbers 1x, 2x and 3x are also called “scale factors.” Of course, Android developers have always had to deal with many different sets of assets. Still, designers are finding themselves questioning their production workflow. In this article, Karsten Bruns will focus on iOS, but you could easily extend this approach to Android and the web. Hopefully, the methods described here will simplify your workflow.
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To help balance the craving for visual simplicity with the need to keep websites easy to navigate, you can borrow some concepts from the world of wayfinding. In this article, Dennis Kardys will show you how you can apply these concepts to the mobile web. Keep in mind that every person who browses an application is making their way through a space — often an unfamiliar one. As the user embarks on their journey, what types of wayfinding assistance are you providing to guide them?
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When sliders are not done well, they can cause a lot of frustration (not to mention lost sales) by standing between your customers and what they want. And getting them wrong is surprisingly easy.
In this article, Greg Nudelman and Daria Kempka will present a solution, including the design and code, for a new type of Android slider to address common problems, along with a downloadable Android mini-app for you to try out. It’s a deep dive into sliders based on a chapter in Android Design Patterns. Working with sliders is no great mystery, and there’s nothing to stop you from trying!
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“Crashes” and “Not working” are the most common feedback on Google Play for unstable or sluggish apps. Lousy apps. Those comments and ratings make hundreds of millions of potential downloaders skip those apps. Sounds harsh, but that’s the way it is. The most successful mobile app developers understand the importance of performance, quality and robustness across the array of mobile devices that their customers use. But you must know that an app can behave differently on a variety mobile devices, even ones running the same OS version and identical hardware components.
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If you run into technical problems in mobile, then you’ll know how annoying fixing them can be. We have all been there. But no, mobile isn’t actually dark matter, but it does require you to learn a few new things, some of which are quite confusing. That’s why we’ve teamed up with Peter-Paul Koch to create The Mobile Web Handbook, our practical new guide to dealing with front-end challenges in mobile. The book is finally ready and is now shipping worldwide!
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While a good measure does improve the reading experience, it’s only one rule for good typography. Another rule is to maintain a comfortable font size. Designing on a desktop or laptop browser means that we are spending most of our time at an arm’s length from the text, and we don’t spend much time seeing how the text renders on small devices. A good font size (not too small) is readable. A good font size (not too big) promotes horizontal eye motion. A good font size with the proper line height will help your readers find what they’re looking for.
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