How do you maintain that momentum and ensure that your app keeps gaining in popularity? In this article, Ryan Bateman covers some practical approaches to keeping users interested in and using your app, including talking to your users, keep on launching features, making the first impression count and using all functionalities of the operating system. The following tips are all long-term approaches to maximizing user retention, driving daily usage and getting users hooked on your app, but they don’t have to be deployed simultaneously. Your general aim, and best approach, should simply be to demonstrate that you know and care about your users’ needs and requests.
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From specific usability testing and scrutiny of Google Analytics data to more generalized but larger-scale projects, you can quite easily gain access to statistics that illustrate how users interact with our websites. While such straightforward guidelines are emerging as we move forward in the mobile age, they are not the only behaviors that website visitors exhibit on mobile. Mobile users also use social media extensively, play games and download scanned coupons. When you look closely at the behavior of mobile users, it’s very surprising how much you learn.
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In this article, Jordan Crone will talk about his experience with Cross-OS mobile app development. His goal was to cut through the typical pains in the app development process and create a three-platform app in four weeks.
His team was working with Scripps, an American cable TV media company; their new business development team had been working on concepts for new, rapidly developable apps. They wanted to prove that app development could be done leanly and agilely by working quickly, eliminating unnecessary clutter, utilizing cross-device user experience similarities and leveraging web views.
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Your app has become another victim of the latest trend, joining a whopping 41% of today’s apps that are abandoned after only a single use. The most impressive warship of the day, Vasa floundered and sank just one mile into its maiden voyage due to fundamental design issues. In this article, Greg Nudelman will explore how the lessons from the Vasa ship can help you keep your mobile project from sinking right out of the port. Before you begin, put your vision in place as a storyboard. Take the time to test it with potential customers and stakeholders — ensure that they are as enthusiastic about your idea as you are.
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There are three different scenarios for UI multiplatform adaptation: retaining brand consistency; aligning with the conventions specific to the platform; and seeking a balance between the two. We decided to analyze these three approaches by looking at the most popular apps out there so that you get some insight into what method might work best for you. When we design apps, we should always remember that we do it for real people to use on real devices in the real world. In fact, it’s not a brand, or a platform, or even your creativity that’s important. The only thing that matters is users.
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Alex Komarov wanted to make dealing with time zone differences less painful. So he started playing around with an iWatch app idea. Yeah, you read that right — 2014 and iWatch, before a watch had ever been announced. When you are trying to bring something new to life, there are risks and uncertainties associated with it. It’s a part of the game. Alex was aware of these risks and decided to take a shot anyway. He doesn’t regret it. History shows that Apple products become more open over time.
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Competition in the App Store is fierce, and if an indie app developer wants to get noticed, having an amazing product is no longer enough. As the number of mobile users grows, new apps pop up daily. To make yours a success, be strategic about how you design the “shop window” for your app — the app’s page. A/B testing and optimization of the icon, screenshots and video preview will give you a better chance of higher conversions, a higher volume of organic downloads and a better return on your investment in user acquisition.
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Before the launch of the Apple Watch, Nikolay Morev’s iOS team at myMail (one of the popular alternative email apps for iOS) worked tirelessly with a simulator to create a new Apple Watch app. They wanted the first buyers of the Apple Watch to have the opportunity to use myMail from day one. What they learned through using the simulator and creating the app is described in this article and will help iOS developers get to results, faster, and avoid a few headaches down the road. Happy designing for the Watch!
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While animations may have great visual appeal, they also make app experiences more intuitive and engaging. Animation can make an app feel more fluid and responsive by providing feedback on user interaction. This means that, for designers, creating authentic animations is increasingly becoming a part of the job description. Whether you’re a designer, product manager, developer or anyone else working on a product, Keynote is a great way to communicate ideas quickly. The speed, gentle learning curve and quality of output all make it an ideal tool for your arsenal.
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How does your website look on the Windows Phone platform? Approximately 3% of your mobile users will be using a Windows Phone, so you may need to make sure that your site renders properly. If you’re a developer without a Windows Phone device, you might have to get a little creative to ensure that your websites are being rendered properly. In this article Daniel Herken will point out a few different tools and techniques which can help test websites for Windows Phone even if you don’t have the real device handy or if you are not developing on Windows.
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