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November 18, 2010 — Since the beginning of time people have exploited the human desire to sin, to achieve their goals. Finding out what causes people to sin helps us understand the triggers which prompt people to take an action. The Web has made it even easier to exploit these tendencies to sin, in order to build user engagement and excitement about your service or product. Read more…

October 26, 2010 — Good design speaks for itself, right? Unfortunately, that is rarely the case. Most of us don’t have the privilege of designing for ourselves; we design for clients, clients who have their own taste and ideas, clients who ultimately need to be persuaded on why we’ve made certain decisions. Good design doesn’t speak for itself; it needs an advocate. Read more…

August 18, 2010 — Websites are designed to be used by people of varying backgrounds, educations and technical levels. One of the challenges we face when designing for the Web is finding a way to create sites and applications that can be accessed by a widely disparate audience while avoiding the pitfall of sacrificing the quality of our work to cater to the dreaded ‘lowest common denominator.’ Read more…

August 18, 2010 — Websites are designed to be used by people of varying backgrounds, educations and technical levels. One of the challenges we face when designing for the Web is finding a way to create sites and applications that can be accessed by a widely disparate audience while avoiding the pitfall of sacrificing the quality of our work to cater to the dreaded ‘lowest common denominator.’ Read more…

January 6, 2010 — With the placement of Lorem Ipsum into mock-ups, a great disservice is done to a design, content, website and users. The problems will eventually have a domino effect on your site. Read more…

November 30, 2009 — The ever burgeoning web design community has received numerous plaudits for its incessant dedication towards collaborative information sharing. Tutorials, CSS website showcases and open source web development projects are some of the many treats available to the knowledge-seeking design enthusiast. Social media networks too have been thoroughly utilised in promoting the vast amount of material available for designers, amongst other like-minded visual arts aficionados. But what is there in store for the ‘reader’? – The normal thumb-twiddling average Joe who has a keen appreciation of visual aesthetics but is first and foremost a reader. Read more…

July 19, 2009 — A lot of traffic between users and your site comes from the static content you’re using to set up the user interface, namely layout graphics, Stylesheets and Javascript files. Read more…

May 16, 2009 — Branding experts hit the nail on the head when they say that a winning brand conveys why you are your prospects’ only solution. If you can’t achieve that, you should at least convey why you are your prospects’ best solution. Of course, the same logic applies to your clients. So make a compelling claim about your business, product or service, and back it up. Read more…

May 12, 2009 — There was a time when a website was enough. Now, your website needs to be just one small part of your overall Web strategy. Expecting users to come to you is naive. Instead, take your content to them. Read more…

July 7, 2008 — Table of contents is often considered to be one of the most unspectacular design elements ever invented. Because of its simple, usual form, table of contents is often not given the attention it may deserve — after all, it is just a list of the parts of a book or document organized in the order in which the parts appear. But why not use exactly that and surprise the reader of a booklet, brochure, annual report or a book with some beautiful and original table of contents? In fact, many creative approaches are possible. And this post attempts to prove exactly that. Read more…