CategoryContent Strategy

December 20, 2010 — Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. Read more…

August 18, 2010 — Websites are designed to be used by people of varying backgrounds, educations and technical levels. One of the challenges we face when designing for the Web is finding a way to create sites and applications that can be accessed by a widely disparate audience while avoiding the pitfall of sacrificing the quality of our work to cater to the dreaded ‘lowest common denominator.’ Read more…

March 17, 2010 — So many articles explain how to design interfaces, design graphics and deal with clients. But one step in the Web development process is often skipped over or forgotten altogether: content planning. Read more…

February 15, 2010 — The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like email newsletters if the newsletters bring them value. Read more…

February 4, 2010 — Email signatures are so easy to do well, that it’s really a shame how often they’re done poorly. Many people want their signature to reflect their personality, provide pertinent information and more, but they can easily go overboard. Read more…

January 19, 2010 — This article gives you the information needed to plan, design, and build an HTML newsletter that renders well and is useful to recipients. It’s a quick and dirty guide to effective email newsletters. Read more…

August 12, 2009 — There are thousands of good websites out there offering web design and development tips. It’s a bit much to sift through in most cases. There must be an easier way. Enter the email newsletter. What could be better than sitting back and waiting for the newest design and development news to be delivered to your inbox? Here is a rather short list of great newsletters devoted to web development, design, and related topics. Read more…