Shocking user interfaces costs companies in productivity, training and even the customer experience. People are fed up with inadequate internal systems. Many of those interviewed had given up on the official software. Instead, they use tools like Dropbox, Google Docs and Evernote. Frustration will only increase as millennials enter the workforce. These people are digital natives, and they expect a certain standard of software. They expect software to adapt to them, not the other way around. In this article, Paul Boag will show you how to fix this.
Read more…
One of the most important things Trevan Hetzel has learned is how to sell the value of the web. Many of his clients needed to be convinced that a website would actually be good for their business. He started from a blank canvas after having moved to this town and building a clientele that now includes over 80 small businesses, mostly in southwest Iowa. He has gotten to the point that most new businesses around here are referred to his company, on the strength of my successful track record and portfolio. In this article, He’ll share with you, his experience with selling to small-town clients.
Read more…
As digital professionals, we like to complain that the organizations with which we work are a hindrance. But are they? Exactly how digitally-friendly are the companies we work for? Before Paul Boag helps a client go through the process of digital transformation, he needs to understand where the problems lie. He does this using a digital health check. Below is an outline of the areas that he investigates, the questions he asks and what those questions reveal. Paul’s hope is that this health check will help you better understand the organizations with which you work.
Read more…
A lot of mobile-minded talented folks often mention feeling isolated and not truly understanding what the client really needed. While involving clients in your mobile workflow can be challenging, really working together will make a big difference. In this article, Thomas Joos will share some important things he has learned about involving clients in his mobile workflow. Let’s dive into some tips and tricks that he uses every day.
Read more…
Writing a book is a scary experience. And when it is published, you can be certain of only one thing: You will be criticized. Paul Boag’s book Digital Adaptation will soon be officially released, and he knows a lot of people are going to disagree with what he has written. They are going to argue that he focuses too much on digital and its characteristics and its impact on business, when ultimately digital is just a tool. But… is it just a tool?
Read more…
The best thing any designer can do is to collect feedback from real users. Recently, Joshua Gross had an opportunity to experience thiswhen iterating on HelloSign. Thanks to testing, the app went from four stars to a solid five stars after a redesign. You’ll look at how the app started, how they ran the tests and how the product ended up with five stars.
Read more…
If you are launching a product, then your aim should be to make your product something that people would be happy to buy. You can then begin to develop additional features based on what customers actually want and need. In this article, Rachel Andrew explains, based on her own experience, how to start with a new product, develop and support it over time. She’ll describe how it is possible to launch with a really small product and grow from those small beginnings by listening to your customers.
Read more…
As Web designers, developing websites that work well on mobile devices is an important aspect of the work we do. And selling a responsive design is no different than selling anything else. It all starts with solving problems. For this project, we highlighted the benefits of a responsive approach beyond the familiar benefit of support for mobile devices that we normally mention to prospective clients. Here are some of the key points we made in discussing the value of a responsive approach for a website without an obvious need for mobile support.
Read more…
We have gotten serious about asking how to better serve users, which reflects a significant change in the designer’s skill set. Designers will use the same tools they have always used, but they are now responsible for more than just the interface. Whether or not a designer calls him or herself a product designer is beside the point; to remain relevant, they need to master these new user-centered values and processes.
Read more…
How can we, as Web designers, be equally well-versed in selling our clients on the value in supporting mobile devices every day, as being something in which they need to invest precious budget dollars? In this article, Mark Reeves will tell us a few things to take into account!
Read more…
