CategoryBusiness

July 16, 2012 — Poor communication is a surefire way to damage any project or relationship, but when I dug deeper into this particular case, I realized that lack of communication was not the issue; the company provided regular updates on projects and milestones and so on. Rather, it was the words they used when giving those updates and answering questions. The problem was that the provider spoke “Web speak” and nothing else. Read more…

June 29, 2012 — Many web designers never interact directly with their clients. However, allowing designers to work with the client, may lead to better websites, happier clients, and a greater sense of job satisfaction. Read more…

June 19, 2012 — Paul Boag says we can have side projects, a life beyond computers, and get the job done. He believes that personal projects can be fun, good for the career, and also facilitate a life beyond the Web. Read more…

June 4, 2012 — The term “social media guru” has almost become a dirty word within the Web community. In fact, despite most of us being early adopters of social networks such as Facebook or Twitter, we consider social media the purview of marketeers. Read more…

May 19, 2012 — Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. Read more…

April 12, 2012 — In a post on her blog last year, WordPress designer, business woman and author, Lisa Sabin Wilson, talked about how thankful she is to be part of the WordPress economy. It’s an economy that thousands of people, the world over, are benefiting from (including me!). It is an economy built on free, open source software. Read more…

April 5, 2012 — You’ve made your first app! Now what? Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasingly crowded mobile app market is more difficult than ever.” Some titles and concepts are truly unique. Angry Birds? Its title and screenshot alone were enough to catapult it to number one in Finland. Read more…

March 29, 2012 — There’s a realization that every freelance designer must go through at some point: client work isn’t enough to ensure your long-term financial security. What if you get sick? What if you can’t find clients? What if you want to take a vacation? Read more…

March 16, 2012 — Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. You don’t need a big budget to succeed, which is why good content marketing is the single best way to beat bigger competitors online. Read more…

February 17, 2012 — After several grueling days I had finally finished the proposal. I sent it off and waited for a response. Nothing. After a few weeks, I discovered that they were “just looking”. Despite the urgency and aggressive timeline for the RFP (Request For Proposal) plus the fact that we had done business with this organization before, the project was a no-go. My days of effort were wasted. Not entirely, though, because the pain of that loss was enough to drive me to decide that it wouldn’t happen again. Read more…