CategoryBusiness

April 5, 2013 — How can we, as Web designers, be equally well-versed in selling our clients on the value in supporting mobile devices every day, as being something in which they need to invest precious budget dollars? In this article, Mark Reeves will tell us a few things to take into account! Read more…

February 20, 2013 — The best way to sell work to clients is to apply user-centered design not only to the work we produce, but also to the clients who commission that work. Our clients have their own needs that are shaped by their personalities and the political environments they work in. If we ignore that, then the best design in the world won’t mean a thing, because it will never see the light of day. Read more…

February 11, 2013 — Most of us have a love/hate relationship with email. Its one of those necessary evils. Nowhere is our relationship with email more confused than when it comes to spam. But what is spam? Are you spamming users without realizing it? And is there any place in the world for email marketing? Read more…

February 8, 2013 — It’s impossible, and even counterproductive, to try to predict and codify all potential instances of a brand’s current identity. Better to embrace executional variance in a smart way, by establishing loose parameters that nonetheless can create a familial feel for an otherwise very rich group of brand applications across media and across continents. Read more…

February 5, 2013 — Before you ever start coding, it’s essential that you “pop up” from the keyboard, and learn what your customers actually want to use and will pay for. In this article, Austin Gunter shares a process you can go through to find that out! Read more…

January 24, 2013 — For most creative professionals, this story is a familiar one: A client reaches out to you. They need a name, or a logo, or a website, or an app. Actually, they need it all together, and they need it all in a month — well, maybe a month and a half. Read more…

January 16, 2013 — Why is this legal template so popular? Does it really work better than other contracts? Can it help you close that job faster and protect you from getting stiffed? Could it become an industry standard, like grid systems and agile development? Who better than Mr. Andy Clarke himself to answer these questions! Read more…

January 7, 2013 — You probably hear about it every week, if not every day: a spiteful or ragged relationship has ended badly. There are bitter arguments, custody battles, legal entanglements, lives and homes broken in the wake of moral incompatibility, poor choices, and a lack of sober discrimination. Read more…

January 4, 2013 — Preparing for an interview as a front-end developer is hard. There is no “standard” interview, and what was relevant last year might no longer be relevant today. One thing to keep in mind: don’t be afraid to apply. Read more…

December 11, 2012 — Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO). I know that sounds like an extreme position to take. However, a lot of website owners see search engine optimization as the answer to their search ranking woes, when things are considerably more complex. Read more…