Many large businesses had a chief electricity officer when electricity first started to power the industrial economy. Companies just couldn’t operate without power, but it wasn’t always that way. Over a decade after introducing electricity, many business leaders were still building factories by water, despite no longer needing it to power their machinery. They needed help integrating the new technology into their thinking and that is where the chief electricity officer came in.
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In this article, Bryson Meunier would like to audit the US version of Disney Junior. He has chosen this website for three reasons: it’s not run by a client or a partner; it exhibits a lot of the SEO issues of many responsive websites; and his two and four year olds are huge fans of the brand and often use my smartphone or our family iPad to visit it. This audit of Disney’s beautiful but often frustrating website shows that mobile SEO doesn’t end once you’ve made a website responsive, and it gives Disney a framework to make its website more usable and findable on search engines.
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Veterans in this industry should mentor new team members and share with them the knowledge that they know they will need to succeed. This article is a follow-up “Lessons Learned in Leading New Web Professionals.” This one looks at the other side of the team leader-new employee dynamic. We’ll cover the practices that Jeremy Girard has found are consistently followed by employees who excel in their new role and grow in this industry.
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If you are launching a product, then your aim should be to make your product something that people would be happy to buy. You can then begin to develop additional features based on what customers actually want and need. In this article, Rachel Andrew explains, based on her own experience, how to start with a new product, develop and support it over time. She’ll describe how it is possible to launch with a really small product and grow from those small beginnings by listening to your customers.
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As Web designers, developing websites that work well on mobile devices is an important aspect of the work we do. And selling a responsive design is no different than selling anything else. It all starts with solving problems. For this project, we highlighted the benefits of a responsive approach beyond the familiar benefit of support for mobile devices that we normally mention to prospective clients. Here are some of the key points we made in discussing the value of a responsive approach for a website without an obvious need for mobile support.
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In this article, we will discuss several recent such experiments, with special focus on new forms of storytelling, as well as new business models for publishers — a fascinating recent trend called “subcompact publishing” will be our main reference.
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Jeremy Girard has had the opportunity to lead various Web design and development teams, including a number of professionals fresh out of school. Along the way, he learned some valuable lessons. So, he decided to make a list of some of those lessons, as a way to remind himself of what he needed to do to make sure his designers had the resources needed to succeed. Many of these lessons were actually common sense, and these common-sense lessons are exactly the ones that are easy to neglect and that we often need to be reminded of.
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Simon Schmid has been fascinated by little things that make a big impact on the web, which is one of the reasons why he started blogging about these details. Some of the recurring topics early on were the strategies that creators use to expand the reach of their websites, the campaign page and launch and landing pages. In this post, you’ll learn what to look out for when creating your own small campaign.
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We have gotten serious about asking how to better serve users, which reflects a significant change in the designer’s skill set. Designers will use the same tools they have always used, but they are now responsible for more than just the interface. Whether or not a designer calls him or herself a product designer is beside the point; to remain relevant, they need to master these new user-centered values and processes.
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A viral app is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. No one trusts ads, and they cost too much for developers anyway. But humans have shared stories since we’ve been using rocks as tools. We’re naturally built for viral sharing. But getting your app to spread faster than celebrity gossip requires strategizing a world of social interaction inside your app.
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