Over the last century, many incidents have provided examples that innovation and creativity can play an essential role for an organization in the midst of crisis. They can be applied to redesign a company’s structure and devise a more innovative process that leads to products that meet both creativity and business needs. In this article, Rafiq Elmansy will talk about one interesting example of this: LEGO, the world-famous toy manufacturer. By studying its crisis, lasting from 1993 to 2004, we’ll answer two main questions: Can creativity and innovation help an organization in its time of crisis? And can studying cases such as LEGO’s reveal a model for the broader role of creativity in an organization for other enterprises to follow?
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One of the most important things Trevan Hetzel has learned is how to sell the value of the web. Many of his clients needed to be convinced that a website would actually be good for their business. He started from a blank canvas after having moved to this town and building a clientele that now includes over 80 small businesses, mostly in southwest Iowa. He has gotten to the point that most new businesses around here are referred to his company, on the strength of my successful track record and portfolio. In this article, He’ll share with you, his experience with selling to small-town clients.
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This article concludes the series on how to sell and profit from digital products. In this piece, Nathan Barry will be discussing more of the tactics required for a successful digital product business, and he hopes you’ll learn some valuable techniques to make selling digital products more profitable! Let’s jump in.
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Instead of having a 10 to 20% profit margin like many businesses, Nathan Barry had an 85% profit margin in 2012. That actually could have been much higher, except that he spent some money on equipment and hiring freelancers. After creating each product, he has only 5% in hard costs for each sale. And the product can be sold an unlimited number of times. In this article, Nathan Barry will show how to profit from selling digital products.
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Communicating effectively can be quite difficult, especially when a project involves many people with different responsibilities and levels of authority. The problem compounds when the people involved belong to different organizations with different working guidelines. Effective communication happens when a message is delivered whose content has the same meaning for the recipient as it does for the sender. In this article, Krzysztof Rakowski will show us the rules he follows for a better communication. He hopes you find these insights useful to your work.
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The reason why app store reviews aren’t as effective as they could be is that they’re a one-way conversation, asking the user to say something positive to everyone else. There should be something better, something more conversational. In this article, Joshua Mauldin will investigate the various tactics of prompting for app reviews and ratings and how to make them better. He’ll also talk about how to ask users for feedback in a way that benefits everyone. Getting feedback on your app is important. How else can people tell you that your app is doing well or poorly?
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As digital professionals, we like to complain that the organizations with which we work are a hindrance. But are they? Exactly how digitally-friendly are the companies we work for? Before Paul Boag helps a client go through the process of digital transformation, he needs to understand where the problems lie. He does this using a digital health check. Below is an outline of the areas that he investigates, the questions he asks and what those questions reveal. Paul’s hope is that this health check will help you better understand the organizations with which you work.
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Anyone with an idea could turn out the next Facebook. Technology takes no heed of gender, creed or race, but is reduced down to code and the desire to create. Everyone you meet has an idea for the “next great website or app.” However, there is a harsh reality: many new products fail. But what should you do if your product does fail? How do you close a product with dignity, so that both you and your users leave on good terms? In this article, Kevin Stone will answer this questions.
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Ajay Revels is always looking for novel ways to present information to the audiences she works for. Her collaborators and clients aren’t limited to UX designers, software developers and UI visual designers. It was only recently that she thought a comic book would make a fine user-research deliverable. Sure, it might seem strange to create a comic book in a staid corporate environment, where they are thought of primarily as light entertainment. But it’s not strange at all.
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We’re moving away from the functional and technical characteristics of the industrial era, into a time when consumers are making buying decisions based on how they feel about a company and its offer. In a borderless world where people are increasingly doing their research and purchases online,companies that don’t take their branding seriously face imminent demise. Enter emotional branding. It’s a highly effective way to cause reaction, sentiments and moods, ultimately forming experience, connection and loyalty with a company or product on an irrational level.
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