Mariana Macedo is the Marketing Manager of Oculid, a start-up based in Berlin. We offer advanced eye tracking technology for smartphones. Our remote testing solution for market and UX research teams allows measuring visual attention and engagement.
Thanks to technology, eye-tracking has become more accessible to UX research as it allows researchers to get insights about users ’visual attention. This article explores the latest trends in the eye-tracking market and how the methodology can be included in the UX researcher’s toolbox.
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